This year, Sara Eden has seen a 75% increase in business and has more than 2300 clients. “We do what families used to do 100 years ago,” said Mooney. “You used your contacts to find a good match for your daughter, like in a Jane Austen Book. People don’t have to settle for Mr Second Best nowadays.” Mooney said doctors form the largest professional group on her books. “They tend to log on to our site in their own time, 11pm to 3am,” she said.
Adam Luck and Emily Milich